BACtrack Consumption Report - Super Bowl 2015
For the third time, BACtrack shares consumer Blood Alcohol Content (BAC) data for review and analysis. The data provides insight into alcohol consumption patterns around the nation, and is regularly updated and analyzed to provide insight into global drinking habits.
In this report, we examine average BAC (Blood Alcohol Content) levels throughout Super Bowl XLIX. The data was gleaned from over 1,458 unique BAC tests that were collected anonymously from users of BACtrack Mobile, BACtrack's award-winning smartphone breathalyzer, and BACtrack Vio, BACtrack's newest smartphone breathalyzer.
Don't miss results from our first BACtrack Consumption Report, released in June 2014, and our second report, released in December 2014.
Explore our findings...
Average BACs on Superbowl Sunday
Seahawks Fans Out Drank Patriots Fans with Highest Average BAC
Seattle Seahawks fans had higher average BAC levels than New England Patriots fans during the Super Bowl
- Seahawks fans had an average BAC of 0.084%
- Patriots fans had an average BAC of 0.065%
- Other football fans had an average BAC of 0.057%
Average BAC Levels Varied Throughout the Game
Seahawks Fans’ BAC Levels Soared During Halftime Show
Seahawks fans’ average BAC levels surged during the first half of the game, peaking shortly after the halftime show celebration and then quickly falling after their 24-28 loss to the Patriots.
- Seahawks fans had an average BAC of 0.116% at halftime
- Patriots fans had an average BAC of 0.052% at halftime
- Other football fans had an average BAC of 0.052% at halftime
Patriots Fans Celebrated their Super Bowl Victory
Once the Patriots claimed the Super Bowl title, New England fans’ average BAC level quickly rose during the post-game celebration.
- Patriots fans had an average BAC of 0.072% post-game
- Seahawks fans had an average BAC of 0.031% post-game
- Other football fans had an average BAC of 0.032% post-game
Click on the graph below to see average BAC levels at various times throughout the game.
Methodology
Data for the BACtrack Consumption Report was collected anonymously from users of the BACtrack app, which syncs with BACtrack Mobile and BACtrack Vio smartphone breathalyzers, and represents 1,458 unique BAC tests collected during Super Bowl XLIX weekend. Data for Seahawks fans is based on unique BAC tests from WA and OR, while data for Patriots fans is based on unique BAC tests from MA, ME, VT, NH, CT and RI. Data used in the report was collected from users with data storage activated, location services turned on, and does not represent data from all users.
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How a BACtrack Works
When alcohol is consumed, it is absorbed from the mouth, throat, stomach, and intestines into the bloodstream.
As blood flows through the lungs, alcohol in the bloodstream moves across the membranes of the lung’s air sacs (alveoli) into the air. The concentration of the alcohol in the alveolar air is directly related to the concentration of the alcohol in the blood. As the alveolar air is exhaled, the alcohol in it can be detected by the breath alcohol testing device.
BACtrack Mobile and BACtrack Vio Smartphone Breathalyzers
All data in this study was collected from the BACtrack Mobile, BACtrack's award-winning smartphone breathalyzer with police-grade Xtend®Fuel Cell Sensor Technology, and BACtrack Vio, BACtrack's newest smartphone breathalyzer model. When a user blows into BACtrack Mobile or BACtrack Vio, BAC results are wirelessly transmitted via Bluetooth® to an iOS or Android device. With the free BACtrack companion app, a user can get more than a simple BAC result -- they can track, save and share BAC results, attach a note or photo to a result, and with BACtrack's ZeroLine® feature, get an estimate of when their BAC will return to 0.00%.
About BACtrack
San Francisco-based BACtrack is the leader in breathalyzers, offering a full range of innovative products for both personal and professional use. Founded in 2001, BACtrack helps people monitor their blood alcohol content and make informed decisions about alcohol consumption. In April 2013, BACtrack launched BACtrack Mobile, the world's first smartphone breathalyzer that uses fuel cell sensor technology and Bluetooth connectivity and has since won Popular Science's 2013 'Best of What's New' Award for its innovation in health. In April 2014, BACtrack was rated the #1 breathalyzer brand by Car and Driver Magazine. BACtrack breathalyzers are available in 20 countries and at over 15,000 store locations including Walgreens, Costco, Best Buy, and Pep Boys. BACtrack products can also be purchased online at BACtrack.com, Amazon, Walmart.com and Target.com. BACtrack products have been featured on Oprah's All Stars, The Dr.Phil Show, The Doctors, and MythBusters. Connect with BACtrack via Twitter and on Facebook. For more company information, explore our site, www.bactrack.com.